Avroy Shlain Cosmetics is the largest direct selling beauty house in South Africa today. The company has grown to incorporate the full spectrum of beauty and personal care products and has become a household name.
Entrepreneurship has been a pervasive force in Avroy Shlain Cosmetics since its establishment in July 1973. No story about Avroy Shlain Cosmetics would be complete without reference to its debut, when the founder, Avroy Shlain himself set off into the market armed with a briefcase of sample skin care products and the courage of his convictions. Avroy had seen examples of successful direct selling companies operating in Australia, and was determined to set up a similar operation in South Africa. Direct selling was a new concept in the local beauty market at the time and by making a few wise business choices, Avroy soon built a thriving skincare business with a rapidly expanding network of distributors.
Today Avroy Shlain Cosmetics is the number one direct selling cosmetic house in South Africa, with a distributor base of 25 000 making it a thriving business with strong South African roots and expanding international links.